There are many reasons you should have a blog. I am going to focus on it from a business and promotion angle. When I create a website for someone, they are paying me to design and set it up and then I get an hourly fee to update it and do the usual things a webmaster does.
Many websites are simply used like an office address. A place to find the business and find the person, their contact information or their speaking and event calendar. This is critical for anyone who is promoting themselves or their product. You need to at least have this. When you add a blog, you actually end up with two websites for the price of one.
You also can run a blog yourself apart from your webmaster! This is fun, easy and critical in keeping your website and name fresh and alive on the internet.
How does it do that?
Search engines love fresh content. Most websites tend to be static. After the initial launch they die in the rankings and the information you have becomes stale and lands on the bottom of the heap when someone does a search. Example- if you wrote an article on How to Create an Ebook and had it on your website, it would get indexed in the search engines and might pull up if the keywords were good and you had a good helpful article. If you wanted to keep getting fresh traffic and good rankings, every time you wrote a blog post with anything to do with your topic you would add a link back to that article, and eventually this grows over time,
and when blogging, the feeds are picking up your topics and highlighting and distributing them and then there are things happening with your posts that require no effort on your part, other then to keep posting fresh content on your blog.
You can either get a free blog at wordpress or blogger a Google company, or if you already have a site you can install or have your webmaster install one of the themes you choose from wordpress.
Then you will get a login and password.
Be sure to login and take a look around, see how it works and how to post.
All the blogger sites have excellent forums and help for beginners.
Do not add a blog to your site if you are not willing to consistently some invest time and effort.
A blog with year old posts or months that have passed will work against the fresh imagine you want to convey.
I tell people to try to post at least once a month. I think that is doable for anyone.
Weekly is better and daily is great if you enjoy it.
Most people and companies I know do not post daily.
That is ok, as long as you make sure to keep it up at least once a month.
Every time you create a new post/article/entry it is picked up by various search engines and feeds.
Over time this will help propagate your site and blog.
Feeling overwhelmed by the idea of trying to write something on a regular basis? Ask people you know to write a post for you and publish it This is a great way to network and people feel privileged to have their article on your blog. You also can get articles from the many article websites online, like e-zine, that allow you to reprint and publish articles.
Once you add your blog, add a Google alert ( you can sign up for these and Google will email you when other sites are adding your site or giving attention to your website or blog) to see what feeds and other sites are noticing your blog, and also be sure to start checking your traffic stats, so you can see the increase in visitors to your blog and website.
Once I added a blog to my ebook website , I saw my traffic go up by 400-600 visits a day. Now that is good value for just spending a little time and effort maintaining a blog site.
Have fun choosing your theme and I look forward to finding your point of view and whatever you have to offer the world on your website and blog! For more reasons to add a blog and increase traffic on your website visit http://askmepc-webdesign.com
Linda Lee ©
Linda is a writer, speaker, educator and website designer for http://askmepc-webdesign.com
Her topics include:
• Opening Your Super Storefront in Cyberspace
How to Create a Website for 24/7/365 Promotion
• Don't Let Your Computer Make You Feel Stupid!
• How to Market Yourself by Creating E-books and Tip Booklets
• Why Every Writer Needs a Website.
• Developing the "Brand of You" Online.
• How to Effectively Use Your Website to Promote Your Book and Products
• Internet Safety for Kids and Parents
She recently was a featured speaker at the San Francisco Writers Conference 2008
Passionate about empowering people to take charge of their computer and showing them that they can make it work for them.
She is finishing her current book called "Smart People, Stupid Computers" an easy step by step manual on using your computer.
See what people have to say about Linda Lee at http://smartwriters-stupidcomputers.com
Article Source: http://EzineArticles.com/?expert=Linda_Lee
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